What’s the number-one reason employers will likely lose talent in the post-pandemic era? In a word: Burnout.
The latest data from the Institute for Corporate Productivity (i4cp) shows
that burnout is the primary driver pushing workers to look for relief in the
forms of a new job, opportunities for advancement, more pay, and above all
else, continued flexibility.
For many workers, the post-pandemic period means a fresh
start is in order, especially if their employers can’t or won’t offer the
possibility of flexible work arrangements.
This spells major talent risk for organizations that are
intractably insistent on getting all their employees back into the office as
soon as possible. And the cost of potential talent loss could swiftly become
significant enough to hobble a company’s ability to compete in the market.
In the words of a survey respondent: “It’s about lower productivity,
slower release of new products, and ultimately lost revenue. This is a top-line
growth issue, not a bottom-line issue.”
Of the nearly 350 professionals surveyed by i4cp, the
sizable majority (67%) of those from larger organizations (employing >1,000
people) cited burnout as the most significant driver of potential talent loss for
The other top factors cited as potentially pushing talent
out the door:
- lack of advancement opportunity (48%)
- compensation (46%)
- requiring employees to return to the office
after a period of working remotely (34%)
- lack of development (31%)
- dissatisfaction with their work (29%)
- no flexibility in working arrangements (28%)
None of this comes as a surprise.
We’ve gone from the adrenaline rush of crisis mode at the
start of 2020 to a plodding, surreal COVID spring-summer-fall-winter. We’ve
stared out our windows, been cooped-up with little to no human contact. We’ve run
the unrelenting hamster wheel of hell: trying to home-school kids, care for family
members, track down sources of toilet paper and pasta, all the while showing up
for our jobs.
We’ve spent hours upon hours in Zoom meetings that melt from
one into the next with no letup. And we’ve ridden the rapids of continuous
uncertainty, polarization and strife in our civic lives that has spilled over
into our personal lives and relationships, and loss and grief at unimaginable
scale. We are all to one degree or another recovering from trauma, and this fact should not be overlooked or minimized.
Another concern is the unevenness of the fallout the past
year has wrought. Stress and exhaustion have cut markedly along gender lines; working
women have been harder hit by pandemic-related stress due to innumerable
pressures such as home-schooling and caregiving on top of work demands.
We are fried.
The crucible of the pandemic has also been a period of contemplation.
This is a very critical time for employers. Many people who have had time away from the office to take stock of their lives will likely decide to leave their employers if flexibility is suddenly snatched away. And now that vaccinations are widely available (over a third of
the U.S. population
have been fully vaccinated to date), and businesses and offices are
reopening, the pressure is mounting on employers and workers alike to make some tough decisions.
There’s a lot to consider. Women and parents are much more likely to want flexibility, and this will impact their decisions if they work for organizations that demand they return to the office fulltime. There’s no perfect solution; organizations are clearly at risk of losing talent no matter what they ultimately decide. Should they move forward by creating blanket policies about flexible work arrangements? If exceptions to a return to the office mandate are negotiable, who should make those calls and under what circumstances? What impact will all of this have on organizational culture?
Factoring in what we’ve learned in the past year, it’s an easy prediction that employers that
don’t offer some form of flexibility in work arrangements going forward will be on the losing end of the talent attraction and retention game. It’s the degree to which this happens that’s still cloudy. But we at i4cp are already hearing from talent
leaders and C-level executives that competitors are luring talent away by promising flexibility in
work arrangements not offered in their organizations. As one survey respondent
commented: “[The risk of talent loss is] very high if we don’t get vocal support of a
hybrid work environment; moderate if we get it right.”
- If you’ve been holding off on conducting a pay
audit, now is a good time to get started (and adjusting for inequalities that
- Conduct employee sentiment analysis specifically
about return to the workplace and flexible work arrangements. If your workforce
is clear on needing flexibility, what that might look like going forward?
- Conduct an audit of internal movement. Who is
getting developed and promoted? If inequities surface, action should be taken.
Check out i4cp’s bias
audit checklist series (available to i4cp members only) to help guide this
- Conduct a culture audit—assess
culture health by uncovering areas of strength and improvement needs and
benchmarking these against high-performance organizations. Identifying cultural
problems and targeting where they are occurring and why is key to shaping the
culture you envision for tomorrow.
- Assess the effectiveness of your
employee wellness and well-being offerings and invest where there’s a clear
need for augmentation.